5th EchelonWashington, D.C.

Project E.M.M.A / Marketing operations

EMMA.Campaigns, connected.

Enterprise Marketing Management Architecture

A marketing operations workspace in development. Explore how E.M.M.A connects campaign planning, team collaboration, and performance review, then talk with us about access and your requirements.

Campaign Orchestration

Connect planning, assets, and channel releases

Performance Review

Bring campaign signals into a shared view

AI-Assisted Direction

Explore planned assistance with human oversight

Release dates have not been announced

[Marketing management architecture]

PROJECT E.M.M.A.

A marketing operations concept and working product surface for coordinating campaigns, analytics, collaboration, integrations, and future AI-assisted execution in one command center.

Who it is for

For marketing teams, campaign organizations, and media operators who need strategy, execution, and measurement connected.

+

Campaign orchestration surface

+

Unified performance dashboard direction

+

Team collaboration workflows

+

Marketing integration hub

+

Media monitoring and sentiment direction

+

Beta product planning

[How the system works]

From signal to action.

Explore the workflow, from the source material and planning to review and the next step.

01

Plan the campaign

Bring strategy, objectives, creative work, and channel requirements into one operational view.

02

Coordinate execution

Give contributors a shared workspace for campaign tasks, assets, approvals, and releases.

03

Measure and learn

Review performance signals and use them to improve the next campaign cycle.

[Operational fit]

Designed for real teams, real deadlines, and workflows that connect research to production.

Marketing operationsCampaign coordinationMedia and audience analysis

Comprehensive Capabilities

Smart Campaign Builder

Intuitive tools to design, test, and deploy complex campaigns in minutes

Real-time Optimization

AI-driven adjustments to maximize ROI and engagement across channels

Unified Dashboard

Complete visibility into all campaigns, metrics, and performance data

Team Collaboration

Seamless workflows for creative teams, strategists, and analysts

Integration Hub

Native connectors to all major marketing platforms and data sources

24/7 Support

Expert guidance from E.M.M.A team specialists anytime, anywhere

Product Availability

Contact the team for current availability

1

Explore

Product Overview

Review the marketing operations concept and the available product surfaces.

2

Discuss

Access and Evaluation

Contact the team to discuss your requirements and current access options.

3

Stay Informed

Release Updates

Beta and general availability dates have not been announced here.