Executive Team
Jordan Daley is the visionary leader and Chief Executive Officer of 5th Echelon Media, where he directs strategic initiatives, growth, and the overall direction of the company. A Canadian entrepreneur and business executive known for his leadership in esports and entertainment, Jordan has held executive and ownership positions in several companies including Era Eternity, Orbit eSports, and Vivace Hub, where he oversaw operations, social media presence, public relations, and sponsorship relations.
Specialization
Marketing Strategy, Executive Management, Public Relations
Focus Areas
Strategic Growth, Media Presence, Executive Leadership
Key Initiatives
Media Expansion
Leading growth into emerging platforms and markets
Content Strategy
Developing innovative content frameworks and distribution
Strategic Partnerships
Building collaborative relationships with industry leaders
Hunter Jude plays a key role in 5th Echelon Media's operational development and platform expansion. Focused on building sustainable systems and fostering growth across the organization, Hunter works to ensure the platform operates efficiently while maintaining its commitment to quality content creation.
Specialization
Platform Operations, Business Development, Growth Strategy
Focus Areas
Operational Excellence, Platform Development, Strategic Growth
Key Initiatives
Platform Development
Building and maintaining robust operational infrastructure
Growth Strategy
Identifying and executing strategic expansion opportunities
Organizational Efficiency
Streamlining processes to maximize creative output and impact
Lauren Kay Barbour leads 5th Echelon Media's social media strategy and audience engagement initiatives. With expertise in digital marketing and community building, Lauren oversees content distribution, brand presence, and social platform growth across all channels. She is instrumental in amplifying the network's message and connecting with audiences across multiple social platforms.
Specialization
Social Media Strategy, Digital Marketing, Community Management
Focus Areas
Social Media Growth, Audience Engagement, Brand Presence, Digital Strategy
Key Initiatives
Social Media Growth
Building and scaling the network's presence across all social platforms
Audience Engagement
Creating meaningful connections and fostering community with followers
Content Distribution
Optimizing content strategy for maximum reach and impact on social channels
Matt is a core backend developer at 5th Echelon Media, responsible for building and maintaining the server-side infrastructure that powers the platform's data pipelines, API integrations, and database architecture. With deep expertise in scalable system design, Matt ensures that 5th Echelon's media operations are fast, reliable, and built to scale.
Specialization
Backend Development, API Architecture, Database Engineering
Focus Areas
Server Infrastructure, Data Pipelines, System Scalability
Key Initiatives
Infrastructure Engineering
Designing and maintaining robust backend systems for media operations
API Development
Building secure, high-performance APIs across the platform
Database Architecture
Optimizing data storage and retrieval for real-time media intelligence
Johnny leads day-to-day operational coordination at 5th Echelon Media, ensuring that workflows, team communications, and platform processes run seamlessly. His role bridges the gap between creative production and technical execution, keeping the organization aligned and efficient across all departments.
Specialization
Operations Management, Workflow Coordination, Team Alignment
Focus Areas
Operational Efficiency, Process Optimization, Cross-Team Coordination
Key Initiatives
Workflow Management
Streamlining internal processes to maximize team productivity and output
Operational Coordination
Ensuring alignment across creative, technical, and media departments
Growth Operations
Supporting strategic initiatives with disciplined operational execution
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